Adaptive User Interface Framework: Android Mobile Platform

Adaptive User Interface Framework: Android Mobile Platform Mr. Tulip Das Abstract—Adapting a graphical interface (GUI) to a range of resources with completely different capabilities is exciting topic of mobile computer. The user interface created for an application ought to modification its layout and parts to the user need and changes for every user. We propose a framework for mobile applications to form the user interfaces adaptable for user. This identifies an appropriate expertise level to a user by learning his/her history of interaction. Dynamic App Shortcut is to be provided on Mobile Devices serving to user to swipe the screen many times to search out the required app. The prediction model utilizes multiple options together with recency, frequency, duration, time distribution and app sequence launch. Keywords—HCI in Mobile; AI and expert systems; Adaptive user interface framework; k-means algorithm; dynamic shortcuts; mobile app usage; personalization.) I. Introduction An adaptive user interface (also known as AUI) is a user interface (UI) which adapts, that is changes, its layout and elements to the needs of the user or context and is similarly alterable by each user. These mutually reciprocal qualities of both adapting and being adaptable are, in a true AUI, also innate to elements that comprise the interfaces components; portions of the interface might adapt to and affect other portions of the interface. The user adaptation is often a negotiated process, as an adaptive user interfaces designers ignore where user interface components ought to go while affording a means by which both the designers and the user can determine their placement, often (though not always) in a semi-automated, if not fully automated manner. An AUI is primarily created based on the features of the system, and the knowledge levels of the users that will utilize it. Figure 1: Adaptive Graphical User Interface The advantages of an adaptive user interface are found within its ability to conform to a user’s needs. The properties of an AUI allow showing only relevant information based on the current user. This creates less confusion for less experienced users and provides ease of access throughout a system. Depending on the task, we can increase the stability of a system. An adaptive user interface can be implemented in various ways. These implementations can differ between the amount of information available to certain users, or how users utilize the application. Adaptive presentation: The goal behind adaptive presentation is to display certain information based on the current user. This may mean that users with only basic knowledge of a system will only be shown minimal information. Conversely, a user with advanced knowledge will have access to more detailed information and capabilities. A way that the AUI can achieve this differentiation could be to hide information to be presented based on the users experience level. Another possibility is to control the amount of links to relevant sources on the page. Adaptive navigation: Adaptive navigation intends to guide a user to their specific goal within the system by altering the way the system is navigated based on certain factors of the user. These factors can include the user’s expertise level with the system/subject, the current goal within the system, and other relevant factors. Examples of adaptive navigation can be achieved in many ways, similar to adaptive presentation. These can include examples such as providing links to help achieve a user’s specific goal, giving reference on a page to where a user is, or altering the resources available to the user. II. MOTIVATION In the last few years, an ecosystem of devices and heterogeneous services has emerged with a huge variety of capacities and characteristics. These new devices, along with applications and services, must be used to enhance the quality of life, making the users daily activities easier, as well as increasing their personal autonomy. User interfaces in mobile applications are complex since they need to provide sufficient features to variety of users in a restricted space where a small number of components are available. When user acquires expertise in the system they expect user interfaces which satisfy their unique needs. Therefore, user interfaces in mobile applications should be adapted to different users. Since this problem exists in various applications a general solution is required to make user interfaces adaptive using user context history. Figure 2: Different Mobile Devices In this sense, there is a clear need for creating interfaces that adapt themselves taking into account characteristics of the user, context, application and device. One of the aspects to consider when adapting interfaces is the set of preferences of the user. When using different applications or devices, each user has different preferences, mainly related to their limitations. III. Problem Statement Using mobile and its application is a personalized experience. Each user has different preferences, mainly related to their limitations. Hence it is quite essential to account characteristics of the user, context, application and device while designing a Graphical User Interface for mobile platform. It is quite difficult to manage when there are many applications (apps) installed on a mobile device, the simple task of launching an app could become inconvenient, as the user may need to swipe the screen several times to and the desired app. Hence an adaptive user interface solution for mobile devices, which uses dynamic shortcuts to facilitate app launching is needed. In this context, personalization of applications, i.e. applications that adapt themselves to users capacities and limitations is essential. IV. Problem Modeling A. Overview Rather than providing adaptive user interfaces for a specific mobile application, it is more valuable if it would be a common solution to make any UI adaptive. So it is encouraged to provide a framework which can give a common solution which can be used by all developers to create applications which provide adaptive user interfaces. This framework provides Adaptive User Interfaces based on users experience level. The experience levels are classified by Inference Engine which is explained in the subsection Inference Engine. The system will learn the user experience level based on user actions performed on each component of the application with the algorithm. Figure 2: Concept of Adaptive User Interface Figure 3: Module diagram for the system with Adaptive User Interface B. Components of Solution The proposed adaptive user interface is mainly focused on hiding group of unwanted components for corresponding experience level of user on that application. The framework consists of three main phases such as 1. Data preprocessing step 2. Learning step 3. Execution and rendering step Data preprocessing step 1. Location Data: One of the factors to adapt the UI is the location of the user. This is based on the premise that the type of applications a user is expected to access when at home is different from the type of applications accessed when the user is at work. The location is determined by means of the GPS sensor on the mobile device. 2. Device Data: Output of other sensors on the device including the ambient light sensor (to infer whether the user is indoors or outdoors), accelerometer and gyroscope (to say if the user is stationary or moving) can also be used to derive additional contextual information in order to better predict the users chosen application and modify the UI appropriately. 3. App usage Data: Logs of the past application usage, the frequency at which the particular app was accessed and the user actions and interactions while using the app can act as another source of contextual information. 4. Time Data: The type of applications accessed on weekdays might be different from the applications accessed on a weekend or on holidays. Similarly, in the morning the user may access different apps than the ones they do at night. A logging service running in the device would have to log the types of apps accessed at specific times of day or day or the week, and use it to make the appropriate UI modifications. C. Learning step The main purpose of inference engine is to collect the data provided by the data-preprocessing module and provide an experience level of the user according to the current user context. To infer the experience level of the user, the inference engine should behave as an intelligent system which should be trained by data related to user experience level and user interactions between the applications. Figure 4: A High level architecture of adaptive user interface framework Execution and rendering step K-means clustering engine is capable of setting the number of clusters needed. When the number of clusters is set, the engine can cluster the dataset when the squared error becomes minimized. This will give each clusters center points as output. Once the cluster centers are found these cluster centers will be delivered to user type selector. User type selector will appoint each experience level to each center sent by K-means clustering engine. Currently we have manually appointed the experience level for identified centers using natural knowledge. As mentioned earlier who masters the system can suggest these levels for each cluster values. Current user context data will be feed into the User type selector and user type selector will infer a suitable experience level which is closest. This final output will be delivered to the execution and rendering step. D. Implementation In order to practically show the behavior of the framework a proof of concept (POC) application will be developed. A simple application which can be used as an online ticket reservation system for aircrafts will be developed as the application. This application was developed in Hyper Text Markup Language (HTML) and JavaScript. Android platform has given enough features and Application Programming Interfaces (API) to create an Android application using HTML and JavaScript. Android web application can be created by converting a HTML page to an Android web application using WebView class. Currently there are many third party frameworks and plug-ins are available to convert HTML and JavaScript pages to Android application. This application will be connected to adaptive UI framework using a component called UIhooks. UIhooks are some methods which can be used by the developer during the application development. For example these methods can be used when some events are fired on UI components. When UIhooks are called they are developed in a way to measure the user actions performed on corresponding UI component and store them. For example when a UIhook method is called on a button on click event, the Uihooks is implemented to measure how many time the button was clicked and what is the recent time it was used. If UIhook method is called on a textbox on submit event the Uihook can inspect and store the value submitted and the count of submit action performed. This application is sent to a user study to collect training data. This is elaborated more in User study section. The collected data were organized and feed to inference engine as the training dataset. Inference engine learned the data as elaborated b efore and gave the suitable experience level. Once the experience level is feed to the rendering engine it finds the related rendering logics inside the UI clusters. For example if the experience level is provided as intermediate it checks for the corresponding rendering logics and UI clusters. If it is said as If user Type is intermediate render cluster2 it will build a new UI using what is mentioned in cluster2. Then it renders it to the user. When the user is provided with new adaptive UI a question will be provided to the user asking whether they are satisfied with the new UI or they want to go back to the earlier stage. This is to measure their satisfactory level and the accuracy of the algorithm predictions. V. Mathematical Modeling Let s (be a main set of) ≠¡ {SDB, LDB, C, A, S, MR, AO} where, SDB is the copy of the server database. This database is responsible for storing user information related to cloud interactions. LDB is a set of local database that a user owns. It consists of data tables having data items related to the products and their sales transactions. C is a set of all clients using the server database and mining services from the server. And (c1 , c2 , c3, cn) à Ã¢â‚¬Å¾ C. A is a set of algorithms applied on the input data to get mining results. S is the server component of the system. The server is responsible for registering, authenticating and providing associations to the end user. MR is a set of mining rules that are applied on the input dataset provided by the client from his LDB. And (mr1 , mr2 , mr3, mrn) à Ã¢â‚¬Å¾ MR AO is a set of associations that are extracted from the input and a form the output of the system. Functionalities : SDB = RegisterUser(uid, password, fullname, address, country, contact, email); password = SHA1(input_password); U = AuthenticateUser(uid, password, SDB); LDB1 = ManageProducts(pid, product name, cost); LDB2 = ManageBilling(transactions, items); LDB = LDB1 + LDB2 ED(Encoded data) = EncodeTransactions(LDB2, EncodingAlgorithm(EA)); UPLOAD(ED); AO = Apply Mining(ED); Results = Decode(Download(AO)) VI. Results Expected Figure 5: Dynamic Shortcuts Figure 6: Adaptive UI VII. Conclusion The aim of our study was to propose a high level architecture for a framework to provide adaptive user interface for mobile applications. This framework includes data preprocessing step, learning step and execution and rendering step to deliver a  suitable user interface. The learning is done by an intelligent system which is unsupervised and trained using user context data. This delivers k number of experience levels by clustering the collected data set using K-means and ANN algorithm. It will also allow dynamic shortcuts to facilitate app launching. Some other options to enhance the proposed dynamic shortcuts solution such as gesture based control will also be explored in the future. VIII. References Aztiria, A. ; Castillejo, E. ; Almeida, A. ; Lopez-de-Ipia, D.Adapting User Interfaces Based on User Preferences and Habits, Intelligent Environments (IE), 2014 International Conference on DOI: 10.1109/IE.2014.9 Publication Year: 2014 , Page(s): 9 – 15 Nivethika, M. ; Vithiya, I. ; Anntharshika, S. ; Deegalla, S.Personalized and adaptive user interface framework for mobile application, Advances in Computing, Communications and Informatics (ICACCI), 2013 International Conference on DOI: 10.1109/ICACCI.2013.6637474, Publication Year: 2013 , Page(s): 1913- 1918 Jain, R. ; Bose, J. ; Arif, T. Contextual adaptive user interface for Android devices, India Conference (INDICON), 2013 Annual IEEE DOI: 10.1109/INDCON.2013.6726014 Publication Year: 2013 , Page(s): 1- 5 Ye Xu et al. Preference, Context and Communities: A Multi-faceted approach to Predicting Smartphone App Usage Patterns, In the 17th International Symposium on Wearable Computers (ISWC 2013). Zurich, Switzerland. Mejia-Figueroa, A. ; Juarez-Ramirez, R. Towards a User Model for the Design of Adaptive Interfaces for Autistic Users, Computer Software and Applications Conference Workshops (COMPSACW), 2014 IEEE 38th International DOI: 10.1109/COMPSACW.2014.47 Publication Year: 2014 , Page(s): 264 – 269 Leichtenstern, K. ; Andre, E. User-Centred Development of Mobile Interfaces to a Pervasive Computing Environment, Advances in Computer-Human Interaction, 2008 First International Conference on DOI: 10.1109/ACHI.2008.10 Publication Year: 2008 , Page(s): 114 – 119 Chang Tan, Qi Liu, Enhong Chen, Hui Xiong. `Prediction for Mobile Application Usage Patterns. Nokia Mobile Data Challenge Workshop 2012. Matthias Bhmer, Antonio Krger. A Study on Icon Arrangement by Smartphone Users. In Proc. ACM SIGCHI Conference on Human Factors in Computing Systems. Paris 2013, France N. Andrew, Clustering with the K-Means Algorithm, video tutorialJ.S. Augusto, transcript writter, June 2012. T. D. Bie, T. T. Maia and A. P. Braga, Machine Learning with Labeled and Unlabeled Data, European Syumposium on Arti_cial Neural Networks- Advances in Computational Intelligence and Learning, Bruges, 2009. Y. Fukazawa, M. Hara, M. Onogi, H. Ueno, Automatic mobile menu customization based on user operation history, 11th International Conference on HCI with Mobile Devices and Services. J. Brooke, SUS: a quick and dirty usability scale. In P. W. Jordan, B. Thomas, B. A. Weerdmeester, A. L. McClelland (Eds.), Usability Evaluation in Industry (S. 189 -194). London: Taylor and Francis,1996.

On Translation of English Proverbs Essay

Abstractï ¼Å¡Proverbs, which derive from life are the condensation and embodiment of the language and culture of a nation. Proverb is a form of literature,its terseness and depth is the result of sand washing from rough sea and discarding the dross and selecting the essential in the course of language culture development. The proverb has the bright characteristic of a nation. Because of the differences of religious beliefs, habits and customs, fables and myth and culture and art, English proverbs and Chinese proverbs carry on the different national cultural characteristics and information. In translation,these cultural elements are the main difficulties and they form  the influencing factor of the translation of English proverbs.This essay uses some typical examples to state four factors through analyzing, comparing and concluding from the point of geographical environment, customs, religious beliefs and historical culture. In order to present an adequate translation of a proverb, we can use four translation methods flexibly: literal translation, free translation, substitution translation and literal translation combined with free translation. Key words: English proverb influencing factor translation method æ µâ€¦Ã¨ °Ë†Ã¨â€¹ ±Ã¨ ¯ ­Ã¨ °Å¡Ã¨ ¯ ­Ã§Å¡â€žÃ§ ¿ »Ã¨ ¯â€˜ Ã¥ ­ ¦ 生ï ¼Å¡Ã©Æ' Ã¦â„¢â€œÃ¦â€" ° ä ¸â€œ ä ¸Å¡Ã¯ ¼Å¡Ã¨â€¹ ± è ¯ ­ æÅ'‡å ¯ ¼ è€ Ã¥ ¸Ë†Ã¯ ¼Å¡Ã¨ µ µÃ¤ ¸ ¹Ã¤ ¸ ¹ 摘è ¦ Ã¯ ¼Å¡Ã¨ °Å¡Ã¨ ¯ ­Ã¦  ¥Ã¦ º Ã¤ ºÅ½Ã§â€Å¸Ã¦ ´ »Ã¯ ¼Å'æ˜ ¯Ã¤ ¸â‚¬Ã¤ ¸ ªÃ¦ °â€˜Ã¦â€" Ã¨ ¯ ­Ã¨ ¨â‚¬Ã¥â€™Å'æâ€"‡åÅ'â€"çš„é «ËœÃ¥ º ¦Ã¦ µâ€œÃ§ ¼ ©Ã¥â€™Å'集ä ¸ ­Ã¤ ½â€œÃ§Å½ °Ã£â‚¬â€šÃ¨ °Å¡Ã¨ ¯ ­Ã¦Ëœ ¯Ã¤ ¸â‚¬Ã§ § Ã¦â€"‡å ­ ¦Ã¥ ½ ¢Ã¥ ¼ Ã£â‚¬â€šÃ¨ °Å¡Ã¨ ¯ ­Ã§Å¡â€žÃ¦ ´â€"ç »Æ'å’Å'æ · ±Ã¥Ë† »Ã¦Ëœ ¯Ã¤ ¸â‚¬Ã¤ ¸ ªÃ¦ °â€˜Ã¦â€" Ã¥Å" ¨Ã¥â€¦ ¶Ã¦ ¼ «Ã©â€¢ ¿Ã§Å¡â€žÃ¨ ¯ ­Ã¨ ¨â‚¬Ã¦â€"‡å ­â€"Ã¥ â€˜Ã¥ ±â€¢Ã¤ ¸ ­Ã¥ ¤ §Ã¦ µ ªÃ¦ ·ËœÃ¦ ²â„¢Ã¯ ¼Å'åŽ »Ã§ ²â€"Ã¥ â€"ç ² ¾Ã§Å¡â€žÃ§ »â€œÃ¦Å¾Å"ï ¼Å'è °Å¡Ã¨ ¯ ­Ã¥â€¦ ·Ã¦Å"‰é ²Å"明的æ °â€˜Ã¦â€" Ã§â€° ¹Ã¦â‚¬ §Ã£â‚¬â€šÃ§â€ ±Ã¤ ºÅ½Ã¤ ¸ Ã¥ Å'çš„å ®â€"æ•™ä ¿ ¡Ã¤ » °Ã¯ ¼Å'é £Å½Ã¤ ¿â€"ä ¹  Ã¦Æ' ¯Ã¯ ¼Å'Ã¥ ¯â€œÃ¨ ¨â‚¬Ã§ ¥Å¾Ã¨ ¯ Ã¤ » ¥Ã¥ Å Ã¦â€"‡å ­ ¦Ã¨â€° ºÃ¦Å" ¯Ã¨ ¯ ¸Ã¥ ¤Å¡Ã¦â€" ¹Ã©  ¢Ã§Å¡â€žÃ¥ · ®Ã¥ ¼â€šÃ¯ ¼Å'è‹ ±Ã¯ ¼Å'æ ±â€°Ã¨ °Å¡Ã¨ ¯ ­Ã¦â€° ¿Ã¨ ½ ½Ã§ â‚¬Ã¤ ¸ Ã¥ Å'çš„æ °â€˜Ã¦â€" Ã¦â€"‡åÅ'â€"ç‰ ¹Ã¨â€° ²Ã¥â€™Å'ä ¸ Ã¥ Å'çš„æâ€"‡åÅ'â€"ä ¿ ¡Ã¦  ¯Ã£â‚¬â€šÃ¥Å" ¨Ã § ¿ »Ã¨ ¯â€˜Ã¤ ¸ ­Ã¯ ¼Å'è ¿â„¢Ã¤ ºâ€ºÃ¦â€"‡åÅ'â€"å›  Ã§ ´  Ã¦Ëœ ¯Ã¤ ¸ »Ã¨ ¦ Ã§Å¡â€žÃ¥â€º °Ã©Å¡ ¾Ã£â‚¬â€šÃ¤ »â€"ä » ¬Ã¦Å¾â€žÃ¦Ë† Ã¤ ºâ€ Ã¥ ½ ±Ã¥â€œ Ã¨â€¹ ±Ã¨ ¯ ­Ã¨ °Å¡Ã¨ ¯ ­Ã§ ¿ »Ã¨ ¯â€˜Ã§Å¡â€žÃ¥â€º  Ã§ ´  Ã£â‚¬â€šÃ¦Å" ¬Ã¦â€"‡å€ŸåŠ ©Ã¤ ¸â‚¬Ã¤ ºâ€ºÃ¥â€¦ ¸Ã¥Å¾â€¹Ã§Å¡â€žÃ¤ ¾â€¹Ã¥ ­ Ã¯ ¼Å'ä »Å½Ã¥Å" °Ã§ â€ Ã§Å½ ¯Ã¥ ¢Æ'〠Ã© £Å½Ã¤ ¿â€"ä ¹  Ã¦Æ' ¯Ã£â‚¬ Ã¥ ®â€"æ•™ä ¿ ¡Ã¤ » °Ã£â‚¬ Ã¥Å½â€ Ã¥  ²Ã¦â€"‡åÅ'â€"æâ€" ¹Ã©  ¢Ã¥Ë†â€ Ã¦Å¾ Ã¥â€ºâ€ºÃ§ § Ã¥ ½ ±Ã¥â€œ Ã¥â€º  Ã§ ´  Ã£â‚¬â€šÃ¤ ¸ ºÃ¤ ºâ€ Ã¥ ¿  Ã¥ ®Å¾Ã£â‚¬ Ã©â‚¬Å¡Ã© ¡ ºÃ¥Å" °Ã¥â€  Ã§Å½ °Ã¨â€¹ ±Ã¨ ¯ ­Ã¥Å½Å¸Ã¨ °Å¡,Ã¥  ¯Ã¤ » ¥Ã§  µÃ¦ ´ »Ã¨ ¿ Ã§â€ ¨Ã¥â€ºâ€ºÃ§ § Ã¨ ¯â€˜Ã¦ ³â€¢Ã£â‚¬â€šÃ¦Å" ¬Ã¦â€"‡è ® ¨Ã¨ ® ºÃ¤ ºâ€ Ã§â€º ´Ã¨ ¯â€˜Ã£â‚¬ Ã¦â€ž Ã¨ ¯â€˜Ã£â‚¬ Ã¥ Å'ä ¹â€°Ã¨ °Å¡Ã¨ ¯ ­Ã¥ ¥â€"ç” ¨Ã¦ ³â€¢Ã£â‚¬ Ã§â€º ´Ã¨ ¯â€˜Ã¥â€™Å'æ„ Ã¨ ¯â€˜Ã§â€º ¸Ã§ »â€œÃ¥ Ë†Ã¨ ¿â„¢Ã¥â€ºâ€ºÃ§ § Ã§ ¿ »Ã¨ ¯â€˜Ã¦â€" ¹Ã¦ ³â€¢Ã£â‚¬â€š å… ³Ã©â€ ®Ã¨ ¯ : è‹ ±Ã¨ ¯ ­Ã¨ °Å¡Ã¨ ¯ ­ Ã¥ ½ ±Ã¥â€œ Ã¥â€º  Ã§ ´   ç ¿ »Ã¨ ¯â€˜Ã¦Å â‚¬Ã¥ · §

Juicy Couture Advertising Analysis.

Typical high fashion advertisements consist of a beautiful female model, wearing the most expensive clothing, looking classy and elegant. Somewhere there is usually a toned gorgeous man looking at her in awe, also wearing incredibly fashionable clothing. These ads, however effective on the minds of the masses, are not the same approach the infamous Juicy Couture brand takes. Bought by all types of women, from mothers to teenage girls, everyone wants to be part of the Juicy phenomenon. Juicy Couture’s image isn’t the stereotypical wealthy, high fashion kind of depiction.They show a more mainstream glamour and luxurious wealth. Their bedazzled track suits and terrier crowned logo shows their abnormal high end fashion. However, the brand is still very fabulous and expensive being â€Å"Made in Glamorous USA† (â€Å"JuicyDeals†). The advertisements of Juicy Couture try to show this same kind of image. The usual Juicy advertisements are displays of a picturesqu e suspended girl universe, by reflecting a modern, girlish, avant-garde display with a whimsical kind of spirit (Brown et al). Interesting and bizarre, they never fail to catch the eyes of women and girls of every age and race.Juicy couture has a different and outrageous kind of style that never fails to tap into the needs and desires of girls all over. According to their ads, with Juicy couture women can be prominent, can dominate, and can definitely get anything they want. In 2009, Juicy ran an ad campaign titled â€Å"Do the Dont’s. † Each ad depicted models breaking the rules, being rebellious, and going against what is expected by society. One of the ads shows a women dressed in business-like attire, pale skin, and hair done up in a boy-like style. She is leaning against a man dressed in complete contrast to her.He’s tan and dressed in a more feminine fashion with long shaggy hair, a tulle skirt, and carrying a purse. He stands causally like a female with h is hip cocked out to the side. In the background you see a pink mansion like house, with beautiful plants and magnificent windows. Above them it says â€Å"Do the Dont’s. † Below that in light blue, the phrase â€Å"You can always get what you want† is written in messy-like handwriting. The items being advertised is everything from clothes, purses, jewelry, and perfumes. The purse and the fur coat, the socks, and the black dress are all Juicy Couture.Below their feet is the unmistakable â€Å"Juicy Couture† logo. In big, bold, fancy lettering, outlined in white. The overall name for the campaign is a striking small simple phrase that catches the eyes and can hook audiences in. On the ad it’s in black block lettering, at the top of the picture in a small type of font. To say do what is unexpected of you is something Juicy already does however, for this campaign, they are saying if girls want to be a part of this fun, superficial, girly, unrealistic world, you have to be different. When the line first came out it was different kind of high fashion that no one had seen before.They then incorporated that into their whole theme of their ads by showing a more unrealistic view of the wealthy with a forward-thinking view of fashion The house is a girly fantasy, being that it is pink, but it also shows how the pair are probably rich, and the rest of the house is just as wonderfully exotic as the two in front of them. It’s like they are a part of this beautiful world that only a few are able to see and to be like those in the picture it is necessary to be just as unrealistic as them. â€Å"You can always get what you want† is the main concept of the advertisement.In a bright blue color and it look as if it was hastily written on top with a paint brush, it is the first thing to notice. The phrase is big, bright, and takes up most of the page making it truly stand out. The two phrases correspond with each other. If you â₠¬Å"do the dont’s† â€Å"you can always get what you want. † Or â€Å"you can always get what you want† by doing the â€Å"dont’s. † The phrase implies that with juicy couture you can get whatever you want. The models in the background give the message even more of a meaning with how they look. They give off the air that they truly can and do have whatever they want.It is even written like the person who wrote it, didn’t care about what people think. Who wouldn’t want to have everything? Jib Fowles in an article wrote about how advertising use different types of appeals in advertising. Fowles says as a â€Å"need for dominance† and a â€Å"need for prominence† is one of the ways that advertisers pull people in. This advertisement feeds the desire for women â€Å"enjoy prestige and high social status† (65). Women aspire to control and want to be admired. These appeals are shown in just the catchphrase of the a dvertisement, never mind the photo behind them.Although the writing may be the first thing seen behind it is an abstract photo Juicy is famous for. The female model is in control, and strongly dominates the photo. Her direct gaze toward the camera is confrontational showing she is unafraid of power, her smirk saying she already knows she’s got it all. She stands in a firm yet casual pose showing she’s comfortable with her status, even though to some people it could be unsettling. She’s happy and at ease with her life and wouldn’t change a thing. These aspects make her more of a conformist which is opposite of what a women in fashion should look like.She causally has her arm on his shoulder further showing her dominance. He is like her pet, or maybe her play toy (Brown et al). She is prime example as to what Fowles says about prominence and dominance. This model obviously shows both with her strong contrast to her male counterpart emphasizes this fact even more. Dressed casually like a girl the male model’s chest is bare showing to the audience that he’s not trying to be a girl but he’s not afraid feminine side (Brown et al). They differences between our very strange couple also leads into the â€Å"Do the Dont’s† aspect of the campaign.A man dressing like a woman is definitely going against the grain. In most advertisements men are shown as the strong leader of the person who dominates, but here it is quite clear that he couldn’t care less about being in control or anything. He is perfectly happy with his life and how he is dresses. This isn’t what is expected of a man today, not in the least. The point of the ad is to sell the viewer not a single commodity but to convince the consumer that wearing their clothing will lead them to a new lifestyle (Fowles 62).The ads instruct them to do whatever it takes to get the glamorous life they want, doing the â€Å"dont’s† and â⠂¬Å"making a mess. † However, it also emphasizes the fact that Juicy Couture is â€Å"Doing the dont’s† with their actually clothing line. With outlandish fashion rules they are trying to get audiences to remember fashion doesn’t have rules, and Juicy took that idea to the next level with their own set of rules. Women don’t have to listen to the conventional rules about life or about what they wear. The ad plays on feminine desires to be better looking than everyone else, to be different and in control.It’s an effective ad campaign, using certain techniques’ to make it fun and smart, and has a message that women all over the world are willing to listen to. Work Cited Brown, AnnaLisse, Perry Esing , and Talia Tiffany . Do the Dont's Juicy Couture  n. pag. academic. reed. edu. Web. 3 Oct 2012. Fowles, Jib. â€Å"Advertising's Fifteen Appeals. †Ã‚  Common Culture. Ed. Micheal Petracca and Ed. Madeliene Sorpure. Seventh Edition. N ew Jersay : Pearson, 2012. 54-72. Print. â€Å"Juicy Couture History and Information. †Ã‚  JuicyDeals. Juicy Couture Deals, 2009. Web. Web. 3 Oct. 2012. ;http://juicycouturedeals. com/juicy-couture-history-and-information/;.

An Accurate Prediction of George Orwells Novel, 1984

George Orwell has written many classic books. One of these is 1984. This book, written in 1949, challenges many people’s views. The governmental party, headed by Big Brother, rewrites history to agree with their current views. 1984 depicts the horrors of communism and fascism in an unusual way, through the eyes of a semi-wealthy citizen. George Orwell was born Eric Arthur Blair, the son of a British civil servant, in 1903 in Motihari, Bihar, in India. He married Eileen O’Shaughnessy in 1936, two years after writing his first book: Burmese Days. He published Animal Farm in 1945. 1984 was published one year before his death on January 21, 1950. Orwell also published various journalist columns, essays and poems. Orwell told his childhood friend Jacintha Buddicom: Wellington was ‘beastly’, but at Eton, another college he attended, he was ‘interested and happy’. Orwell was interested in natural history, and had a keen interest in ornithology, the study of birds. Although his life seemed fine and well, his works often seem to take a darker turn. The book takes place in 1984, or at least that’s what year the government says it is. Winston, the main character, works in the Ministry of Truth, where â€Å"lies† about the past are corrected to agree with the Party’s view at that time. The messages he receives to rewrite often contain hints toward a person who doesn’t exist, however, they were really just vaporized by the Party. Winston has questioned this in the past, but asShow MoreRelated1984 by George Orwell Essay822 Words   |  4 Pages1984 by George Orwell George Orwells Nineteen Eighty-Four is the ultimate negative utopia. Written in 1949 as an apocalyptic vision of the future, it shows the cruelty and pure horror of living in an utterly totalitarian world where all traces of individualism are being abolished. This novel was composed to denounce Hitler?s Germany and Stalin?s Russia and to create a warning to the rest of the world. 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